Corporate Communication..My Vision,My Missions..:)

Corporate communication is a favourite course or programme that student always tend to take when they further their studies. It is because this course have its own value and have a job market in many industry or sector either government or private sector. Many fresh graduate from this programme easily get the job when they hold their scroll. So do I,I choose the Corporate Communication as my Bachelor course. I have my own dreams to become a successful Corporate Communication or Public Relation Chief Executive in this country.

I love to be a Corporate Communication Executive because I am a person who born as a leader and the one who dare to take a risk and give a benefit to me. Corporate Communication Group is a unit that use a professional person to handle everything about business and their company. We can say that, they likes a backbone of the company. Without them, possibalities for the company to ruin down is high because as a corporate communication executive, they need to protect their  company from any bad or negative that publish in mass media and they be a spoke person for the company to ensure that they succeed to cover their company reputation and prestige.

Corporate Communication Group also have a bit similarities with a Public Relation jobs. However , we must take note that both of this are different actually. In fact, corporate communication may often be confused with public relation. Though both fields involves the monitoring and evaluating of public attitudes between an organization and public, corporate communication is far more an intense and strategic method of communication than public relations. Depending on the situation, corporate communication has to communicate strategically and has to come out with different solutions for different scenarios. As a whole, corporate communication is a broad field which covers several other fields like advertising, public relations, investor relations, brand management , internal communication, event promotion, marketing, crisis control and many more. 

Moreover, the field of corporate communication has undergone radical developments over the years and has become an exciting and full-fledged career option. Those with a flair communication skills can excel in this lucrative business field. Job openings in corporate communication has also increased as the companies are becoming more serious about its reputation and image and it is become a  corporate communication managers  responsibilities who are take charge  for creating and maintaining the brand and looking after the organization's reputation. Almost all the communicative functions of a company with various national and international organizations are carried out by these people. 

Some people will never expect that by graduate in this course actually gives them a lot of work. It is because we can see ourselves that there are many sector and industry in Malaysia. It is means that many companies are build and have their operation here. Every each of company is compulsory to have their own Corporate Communication Group. So, we can see how big and  wide job opportunity for the graduate from corporate communication course. Communication education will help one to understand and grasp things faster. More than the degree, those with a flair for English writing, analytical skills and good command over English grammar can make an excellent future in this career. Corporate communication is the sector which covers all aspects of an organizations execution. Therefore apart from the educational qualification, professionals in this field are required to have an in-depth knowledge about the organizations marketing strategy and business development.

As a Corporate Communication Executives, my job prospect is to deal with many clients and citizen generally. Not forgetten, I need to ensure that I have a good relationship with my partner and member of company such as share holders and stake holders.  As it is a profession focused on the reputation of an organization, it has a lot of responsibilities and plays a vital role in building and maintaining relationships with the stakeholders. Normally, corporate communications requires handling data that has to be communicated with the employees, clients or customers. I also can hold any others position that suit with my certificate such as Corporate Communication Director, Marketing Manager and other else because Even though the title of the job varies, the responsibilities carried by them are almost same.

The other responsibility when become a corporate communication executive is I need to supervise and maintaining the status my organization and its brands. I also need to have a good communication with my staff to ensure that our production and operation will run smoothly. Next, I need to conduct internal and external communication programmes like group meeting and conference with my colleagues. For the big scope of my job, I need to handling and deal with media contact when I need to do a press release for my company.

As a conclusion, I think that the course that I take right now for my degree course are very suitable with my ambition to become a Corporate Communication Executive because the cohern that I study here are very similar and it focus directly to the work and scope in Corporate Communication Group. I also thinks that Corporate Communication holders will easily get the job because every company in this world need this professional group to be a spoke person for them, to negotiate with client and to deal with their colleagues. All this things is a job of Corporate Communication Executive to ensure their company will never ruin down and their operation will run smoothly.

Written by,

MUHAMMAD QAWIEM AZHARI (MQA)